Friday, 5 July 2013

Primark AW13 Press Day

The morning of my graduation I first went to the Primark AW13 who are looked after by Our Assembly PR, this was my second time attending a Primark press day and yet again I loved it- the press team are so hospitable and easy to talk too AND the Primark collection just keeps getting stronger. 
Two trends for AW13 that stood out for me was 'New York 90s' (minimal, monochrome palette, sports luxe-y) and 'Highland Grunge' (tartan, high shine, dark palette, tough) I MUST own the black high shine pencil skirt (also comes in a full skirt version) and was OVER THE MOON Primark done the plain stacking band rings-  AW13 began to filter into stores from end of June so keep your eyes peeled!


  1. Reeeally want the pink coat! I also like the sound of the 'highland grunge' trend...maybe because I'm Scottish! Congrats on graduating sweetie xx

  2. Oh my God I can't wait for a/w primark!!

  3. I'm excited! I'll be on the lookout for those cut out boots among other pieces.
    The Modeliste

  4. I love your blog, definitely following now! Stay in touch xx

  5. I love the style of some of the items but I can see the quality isn't great, specially in some of the shoes and jackets. I like the burgundy hat though :)

  6. I like wayy to many of these pieces, the shoes are fab... may have to finally pop into Primark!
    NRC ♥

  7. OH MY GOSH. Those cut out books need to be brought into my life as soon as they hit those stores, literally in love!! I totally agree with what you said, Primarks collections just keep getting stronger and stronger! Congrats on graduating :) Hope you had an amazing day!! xox

  8. Waw... I love all of those shoes... the cut out heeled boots, the leopard print coloured heels and the grey buckle ones! Will definitely be heading to Primark to look out for these when they're released.

  9. Amazing! Can't wait for it.


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